Content Campaign

Marketing Objectives

To build awareness of the My Choice meal bag and ultimately increase sales by 10% through the use of an Image, Infographic and Video ad campaign on Facebook.

To lead viewers through the buyer process we will have the Video on YouTube and push it out as a paid ad on Facebook to help raise awareness and increase follower numbers by 1500.

The Infographic will also run on Facebook with a hook image linking through to the infographic on the website to drive a 25% lift in website traffic.

Finally, we will also use an Image on Facebook with a compelling offer - 50% off their first meal bag (to new My Food Bag customers) which will link through to the landing page featured under the Company Profile section of this blog. This will also drive website traffic while achieving our target above of 10% increase in sales.

All of this will run during the period 25 October - 28 November 2021.